Our approach involves a representation of the motto “A energia que nos inspira“ (The energy that inspires us), in this way, through simple coffee beans we have created a dreamlike environment where the beans themselves come to life (The Energy), and come together in a harmony that grows as the narrative progresses (Inspiration). The harsh lighting and close-ups aim to create a closer relationship with the audience. The cinematic atmosphere, as a whole, was our strategy, reinforcing exclusivity and quality for Delta Q consumers, through a visually magical and fantastic experience, with a mix of classic and abstract.